For decades, Canada's brewers have taken a leading role in the national campaign against drinking and driving. These efforts have paid off.
On Drinking and Driving – between 1981 and 2002, the rate of impaired driving charges in Canada dropped by 65% and continues to drop.
On Drinking During Pregnancy – thanks, in part, to the efforts of organizations such as the Motherisk Program of the Hospital for Sick Children, more than 99% of women of child bearing age are now aware of the link between drinking during pregnancy and fetal alcohol spectrum disorder (FASD). The Brewers Association of Canada has worked with and provided grants to Motherisk as part of its responsible drinking commitment.
On Youth Drinking – brewers provide information indirectly to young people through partner organizations, through partnerships with educators, and in new ways, such as 'social norms research'.
In Aboriginal Communities – where brewers have covered the cost of developing various educational and awareness products.
In Medical and Behavioural Research – where arms-length research sponsored by Canada's brewers is improving our understanding of how alcohol affects health and society.