Brewers regularly communicate with Canadians on a range of responsible drinking issues. While drinking and driving remains our key focus, our public awareness programs have also grown around drinking issues related to your family, your education and your job.
Our campaigns have included television and radio advertising, print and outdoor messages, brochures, posters and other collateral materials and point-of-sale messages, all designed to raise awareness of the issues and to remind consumers of the need to think of others, including family and friends, and to behave responsibly when they drink.