The protection of our environment has always come naturally to Canada's brewers, since a clean environment ensures that the beer produced is the best product available to the consumer.
Canadian brewers have voluntarily taken complete responsibility for the end-of-life management of all products. In addition to the industry's comprehensive bottle and packaging reuse program, which recaptures 97% of all the beer bottles used in Canada, brewers also show leadership in energy and water use conservation, the disposal of spend grains and stale dated beer, and measures to reduce greenhouse gas (GHG) emissions.
This is a level of environmental commitment unmatched by any other Canadian industry and is studied as a model by government authorities in other countries.